Complete Setup Guide for Google Customer Reviews

Step-by-step instructions to get Google Customer Reviews working on your Shopify store. Follow this guide to start collecting authentic customer reviews in minutes.

7Easy Steps
14Screenshots
5Testing Methods

Prerequisites

Before installing the Super Google Customer Reviews app, you need to complete two essential steps in Google Merchant Center.

Step 1: Enable Google Customer Reviews

IMPORTANT: This step is required before the app will work properly
Step 1
Google Merchant Center settings page showing the Google Customer Reviews add-on with an Enable button highlighted

In Google Merchant Center, navigate to Settings > Add-ons and click Enable next to Google Customer Reviews

  1. Go to Google Merchant Center
  2. Sign in with your Google account
  3. Select your Merchant Center account
  4. In the left sidebar, click Settings then Add-ons
  5. Look for "Google customer reviews" in the list of available programs
  6. Click Enable next to Customer Reviews
  7. Read and accept the agreement
  8. Click Continue to activate the program
Why this is crucial: If Google Customer Reviews is not enabled in your Merchant Center account, the review popup will not appear on your thank you page, even if the app is properly configured.

Step 2: Get Your Google Merchant ID

Step 2
Google Merchant Center dashboard displaying the Merchant ID number in the top right corner

Your Google Merchant ID is displayed at the top right of the Google Merchant Center dashboard - copy this number

  1. In Google Merchant Center, your Merchant ID will be displayed at the top right of the page
  2. Copy this ID - you'll need it for the app setup

App Installation

Now that you have Google Customer Reviews enabled, let's install the Super Google Customer Reviews app from the Shopify App Store.

Step 3: Find the App in Shopify App Store

Step 3
Shopify App Store search results showing Super Google Customer Reviews app listing with install button

Search for 'Super Google Customer Reviews' in the Shopify App Store and click the app listing

  1. In your Shopify admin, go to Apps > App and sales channel settings
  2. Click Browse apps
  3. Search for "Super Google Customer Reviews" or visit the app page directly
  4. Click Add app or Install

Step 4: Install the App

Step 4
Super Google Customer Reviews app installation confirmation dialog in Shopify admin with Install app button

Review the app permissions and click 'Install app' to add Super Google Customer Reviews to your store

  1. Review the app permissions and click Install app
  2. The app will be installed and you'll be redirected to the app dashboard

Step 5: Access the App Dashboard

Step 5
Super Google Customer Reviews app dashboard showing the main navigation with Review Settings highlighted in the sidebar

After installation, click 'Review Settings' in the left sidebar to begin configuration

  1. After installation, you'll be taken to the main dashboard
  2. You'll see subscription information and quick action buttons
  3. Click Review Settings in the left sidebar to begin configuration

Configuration

Configure your review settings to match your store's preferences and customer experience.

Step 6: Configure Review Settings

Step 6
Review Settings configuration page with Google Merchant Center ID field highlighted and other settings visible including delivery days and opt-in style options

Enter your Google Merchant ID in the configuration field and adjust other settings like delivery days and opt-in style

  1. Google Merchant Center ID: Paste your Merchant ID from Step 2
    • This is a required field with validation
    • The field will show a green checkmark when valid
  2. Delivery Days: Set how many days after delivery customers should be asked for a review
    • Default: 7 days (recommended)
    • Range: 1-30 days
  3. Opt-in Style: Choose how the review request appears
    • Center Dialog (recommended): Appears in the center of the screen
    • Bottom Right/Left Dialog: Appears in the corner
    • Top Right/Left Dialog: Appears in the top corner
    • Bottom Tray: Appears at the bottom of the page
  4. Enable Product Reviews (Optional): Check if you want to collect product-specific reviews
  5. Delivery Country Override:
    • Default: "Auto-detect from shipping address (recommended)"
    • Options: All ISO 3166-1 country codes
  6. Language Override:
    • Default: "Auto-detect (recommended)"
    • Options: 29 supported languages

Step 7: Save Your Settings

  1. Click Save Settings at the bottom of the page
  2. You'll see a success message: "Settings saved successfully!"

Activation

Now activate the review collection by enabling the checkout extension and optionally adding the review badge.

Step 8: Enable Checkout Extension

Step 8
Shopify checkout configuration page showing the Thank You page customization with Super Google Customer Reviews extension being added

In Shopify Settings > Checkout, customize the Thank You page and add the Super Google Customer Reviews app block

  1. Go to Settings → Checkout → Configurations
  2. Select a configuration and click on Customize
  3. Switch to the Thank You page from the top center
  4. In the sections on the left, click on Add app block
  5. Select "Super Google Customer Reviews" in the list
  6. The extension will automatically appear on your Thank You page
  7. After Saving, customers will see a Google opt-in prompt on the Thank You page after completing their order, using the settings you saved.
Step 8b
Thank You page editor showing the Super Google Customer Reviews extension positioned among other checkout elements with drag and drop interface

Drag the Super Google Customer Reviews extension to your preferred position on the Thank You page

Step 9: Add Review Badge (Optional)

The review badge displays your store's rating directly on your website, building trust with potential customers.

Step 9
Shopify theme editor showing the Google Reviews Badge block being added to a page with customization options visible

In your theme editor, add the Google Reviews Badge block to display your store's rating on your website

  1. Go to Online Store → Themes → Customize
  2. Click Add section or Add block
  3. Look for "Google Reviews Badge" in the available sections/blocks
  4. Click to add it to your page
  5. Configure badge position (Inline or Floating) and language
  6. Click Save to apply the changes
Step 9b
Google Reviews Badge configuration panel showing position and language settings with a Save button highlighted

Configure the badge position (inline or floating) and language settings, then click Save to apply changes

Testing & Verification

Verify that everything is working correctly using these testing methods.

Method 1: Test in Thank You Page Configuration

Test 1
Shopify Thank You page preview showing the Google Customer Reviews opt-in button 'Yes, I'd like to share my feedback' prominently displayed

Preview the Thank You page to verify the Google Customer Reviews opt-in button is displaying correctly

  1. Go to Settings → Checkout → Configurations
  2. Select a configuration and click on Customize
  3. Switch to the Thank You page from the top center
  4. Look for Opt-in Button: You should see a "Yes, I'd like to share my feedback" button
  5. Test the Flow: Click the button to verify the Google Customer Reviews popup appears
Test 1b
Google Customer Reviews popup modal window displaying review form with Google branding and customer feedback options

When customers click the opt-in button, they should see the official Google Customer Reviews popup window

Method 2: Test Order Flow (Recommended)

  1. Create a Test Order: Go to your store's checkout and complete a test purchase
  2. Use a Real Email: Use a real email address you can access
  3. Complete Purchase: Use Shopify's test mode or a real payment method you can refund
  4. Check Thank You Page: After purchase, you'll be redirected to the thank you page
  5. Look for Opt-in Button: You should see a "Yes, I'd like to share my feedback" button
  6. Test the Flow: Click the button to verify the Google Customer Reviews popup appears

Method 3: Check App Dashboard

Test 3
Super Google Customer Reviews app analytics dashboard showing usage statistics including views, opt-ins, and response rates

Monitor your review collection performance in the app dashboard with usage statistics and analytics

  1. Review Settings: Go to the app dashboard and check Review Settings
  2. Configuration Status: Verify your Google Merchant ID is saved correctly
  3. Usage Statistics: Monitor the "Viewed" counter in the Overview page

Method 4: Verify Google Merchant Center

Test 4
Google Merchant Center Customer Reviews section displaying survey metrics including opt-ins received and surveys offered

Verify data is flowing to Google Merchant Center by checking the Customer Reviews section for survey metrics

  1. Wait 24-48 Hours: Allow time for data to appear in Google Merchant Center
  2. Check Customer Reviews Section: Go to Google Merchant Center → Reviews
  3. Monitor Metrics: Look for "Survey Opt-ins Received" and "Surveys Offered"
  4. Review Data: Data typically appears within 2 weeks of setup

Method 5: Check Badge Display (If Added)

  1. Visit Your Store: Go to your store's homepage or product pages
  2. Look for Badge: Check if the Google Reviews badge is displaying correctly

Troubleshooting

Common issues and their solutions to help you get Google Customer Reviews working properly.

Issue: Opt-in button doesn't appear on thank you page

Solutions:

  1. Make sure the app is added to the Thank You page
  2. It will show any errors that prevent the opt-in button to show up

Issue: Google popup doesn't load

Solutions:

  1. Make sure the Google Merchant ID used matches your store domain and entered correctly
  2. Using a non-matching Merchant ID will fail Google's authentication
  3. Ensure no ad blockers are interfering with Google scripts

Issue: Reviews not appearing in Google Merchant Center

Solutions:

  1. Allow 24-48 hours for initial data to appear
  2. Verify your Merchant Center account is properly set up
  3. Check that your store meets Google's review program requirements
  4. Contact Google Merchant Center support if issues persist

Issue: Badge doesn't display on store

Solutions:

  1. Verify the badge block is added to your theme
  2. Check that your Google Merchant ID is configured correctly
  3. Clear browser cache and refresh

Success Indicators

How to know when Google Customer Reviews is working correctly at different stages.

Immediate Success Signs

  • Google Customer Reviews enabled in Merchant Center
  • Opt-in button appears on thank you page
  • Google popup loads when button is clicked
  • No error messages in app dashboard
  • Configuration saves successfully
  • App dashboard shows orders being processed

Medium-term Success Signs (1-2 weeks)

  • Survey opt-ins appear in Google Merchant Center
  • Customer review emails are being sent
  • App dashboard shows increasing usage statistics

Long-term Success Signs (1-3 months)

  • Seller ratings appear in Google Ads (if applicable)
  • Review badge shows ratings on store
  • Customer reviews page is accessible at customerreviews.google.com
  • Positive impact on store credibility and conversions

What's Next?

Congratulations! You've successfully set up Google Customer Reviews on your Shopify store. The system will now automatically collect customer reviews and help improve your store's visibility.